Library

We believe that one should learn every day of your life. Reading is just one way of achieving this objective. To this end we have put together a library of papers that we believe provide a valuable insight into creating and exploiting Customer Intelligence.
If you have any papers that you feel inspired you to change some aspect of your business send us a copy and we will share it with our friends.

Our favourite papers:

Using a business case to secure the gestation of an analytical CRM project - Author Shaun Doyle Click to download the paper as pdf (52kb): Analytical CRM project

A strategy for self-servicing in a telco environment - Author Shaun Doyle Click to download the paper as pdf (76kb): Self servicing

The role of social networks in marketing - Author Shaun Doyle Click to download the paper as pdf (112kb): Social networks

Auto-ID technology in retail and its potential application in marketing - Author Shaun Doyle Click to download the paper as pdf (111kb): Auto-ID technology

Is instant messaging going to replace SMS and e-mail as the medium of choice for direct customer communications? - Author Shaun Doyle Click to download the paper as pdf (258kb): SMS

How marketing processes are getting more complex and how MRM could provide a valuable tool in managing this complexity - Author Shaun Doyle Click to download the paper as pdf (127kb): MRM

Is there a role for Activity Based Costing (ABC) in database marketing? - Author Shaun Doyle Click to download the paper as pdf (116kb): ABC

Rules-based engines or statistical optimisation: The intelligent way forward - Author Shaun Doyle Click to download the paper as pdf (130kb): Rules based

The system requirements and process impact of event-based marketing in financial services - Author Shaun Doyle Click to download the paper as pdf (307kb): Event based

Optimising the allocation of cross-selling resource while managing the customer relationship - Author Shaun Doyle Click to download the paper as pdf (327kb): Optimisation web

How is geography supporting marketing in today's commercial organisations? - Author Shaun Doyle Click to download the paper as pdf (277kb): Geography

The role of interaction management systems in the management of customer relationships - Author Shaun Doyle Click to download the paper as pdf (367kb): Interaction management

A process change model to meet the Enterprise Marketing Automation (EMA) vision - Authors S Doyle, J. Georghiou Click to download the paper as pdf (374kb): EMA

The components of a marketing automation solution in a multi-channel real-time environment - Author Shaun Click to download the paper as pdf (264kb): Marketing automation

The role of workflow and marketing resource management in supporting marketing - the last bastion for technology in marketing JDM 2003: Author Shaun Doyle Click to download the paper as pdf (192kb)

The use of short messaging services (SMS) in marketing Author Shaun Doyle Click to download the paper (362kb): SMS

Communication optimisation - The new mantra of database marketing. Fad or fact. Author: Shaun Doyle Click to download the paper (315kb): Optimisation web

Measuring the overall effectiveness of marketing (part 1) Author: Shaun Doyle Click to download the paper (135kb): Measuring marketing

Measuring the overall effectiveness of marketing (part 2) Author: Shaun Doyle Click to download the paper (145kb): Measuring marketing (part 2)

Both the above and other excellent papers are Published in the Journal of Database Marketing www.henrystewart.com/publications


Exploiting response models - cross sell optimisation Author: Marc Cohen (SAS) and Andrew Storey (Scotia Bank) Click to download the paper (250kb): Crossell models

Social network analysis in the Telco sector - Marketing applications: Network analysis

Our favourite resource centres:

www.palgrave-journals.com/dbm

www.crm-forum.com