About Us

Cognitive Box was founded by Shaun Doyle to help organisations realise the value of customer information. He has put together a small team of consultants who have been hand picked for their knowledge and skills in creating and exploiting Customer Intelligence. They are all commercially orientated and have a proven track record of delivery.

Background

Shaun Doyle is Chairman of Cognitive Box.
Prior to setting up the company he was VP Intelligent Marketing solutions at SAS. In this role he worked with various parts of the SAS organisations to develop business-orientated solutions for marketing, in particular SAS Marketing Automation Solution and SAS Industry specific solutions for telco and retail banking. He was founder and chairman of Intrinsic, a campaign management vendor acquired by SAS in March 2001.
He has extensive experience in the design, development and implementation of customer-focused database marketing systems in a number of business sectors, and has helped design and build more than 150 marketing solutions for blue chip enterprises in financial services, retail, mail order, utilities, charity, media and telecommunications sectors. He has worked in US, Europe, Asia and Australia.
He is well known in the marketing industry and regularly participates in leading industry conferences. He is also author of a number of papers on the application of analytical CRM that have been published in the UK and elsewhere. Earlier in his career, he co-founded Berry Consulting, a firm specialising in database marketing.